Coors Brewing Co. officials and NASCAR have announced a multiyear partnership, making Coors Light the official beer of NASCAR, according to a news release.
The five-year sponsorship agreement gives Coors Brewing Co. category exclusivity starting with the 2008 NASCAR season. The preseason Budweiser Shootout will remain the same since Budweiser is the official beer of Daytona International Speedway, according to a track official.
See more details at scenedaily.com
The five-year sponsorship agreement gives Coors Brewing Co. category exclusivity starting with the 2008 NASCAR season. The preseason Budweiser Shootout will remain the same since Budweiser is the official beer of Daytona International Speedway, according to a track official.
See more details at scenedaily.com
