Dale Jr has struck up another professional relationship, as the contracts keep coming for the star of the NASCAR corp of drivers.
Sony will announce Thursday that NASCAR's most popular driver has signed a personal endorsement contract with the high-end consumer electronics company. As i noted in an earlier entry, Adidas is set to announce another deal with Earnhardt next month.
Thayer Lavielle, the vice president of marketing and brand development at Earnhardt's JR Motorsports, said the new business partners are a reflection of an older, wiser Earnhardt.
"I don't think we're trying to reposition him; I think we're evolving with him," Lavielle said. "He has grown a lot as a person since his rookie season, and as he matures, we have to grow his brand with companies that are authentic to who he is."
See the article in it's entirety at:
http://www.usatoday.com/sports/motor/nascar/2007-06-20-earnhardt-sony_N.htm
No comments:
Post a Comment
Sorry, but I need to moderate to keep my spammer fans out of the comment zone....