Well, if you liked the July 7 weekend coverage with TNT's commercials in tiny boxes while we still get to watch the race, then you are in luck.
Turner Sports and TNT are going with that format again next year as Sprint will definitely return for next year’s July 5 telecast and they are talking to other marketers like Auto Zone, DirecTV, Ford, Goodyear, Miller Brewing Co., Principal Financial Group, Subway and Toyota.
With Coca-Cola replacing Pepsi as the sponsor for next year’s race, it will be known as the Coke 400. Turner is also talking with Coke about becoming a TV sponsor of the race and buying branded spots in the telecast.
For more details, check out mediaweek.com
Showing posts with label TNT. Show all posts
Showing posts with label TNT. Show all posts
Tuesday, November 27, 2007
Sunday, July 8, 2007
Notes on the TNT Coverage
by Bruce Simmons, July 8, 2007
Well, I tried to embrace it, and I appreciated it, but the TNT full time coverage drove me a little nuts.
For one, the 3 required breaks by cable providers:
So much for commercial free, which is what I thought I was going to get.
Ads in the corner, out of the way while we continue to watch the race:
I liked that, but there was the Toyota ad that showed the making of one of their newer commercials, and there was a lot of text to read, and, well, you could not read it. Yep, I tried, and actually wanted to read it, but it is what it is. I hope Toyota isn't too miffed.
The Action in the background:
Not bad, to be able to see the race all the time, but during a break where we are hearing the ad, but on a few occassions, it was maddening, to watch Jr pull down to the inside and fall off the pace, or to watch Jamie McMurray to pull down to the inside and make an unscheduled pit stop, and not know why until the ad words were over.
The running order off to the side:
It was great to see the running order scroll by and not have it obscure part of the racing action.
The picture format:
It worked for me.
Overall, it was good to see the whole race most of the time, and on occassion, a little maddening to see something happen and not know why, but we got a lot more racing coverage than normal, and that, I apprecaited.
On a scale of 1 to 5, I give it a 4.
Well, I tried to embrace it, and I appreciated it, but the TNT full time coverage drove me a little nuts.
For one, the 3 required breaks by cable providers:
So much for commercial free, which is what I thought I was going to get.
Ads in the corner, out of the way while we continue to watch the race:
I liked that, but there was the Toyota ad that showed the making of one of their newer commercials, and there was a lot of text to read, and, well, you could not read it. Yep, I tried, and actually wanted to read it, but it is what it is. I hope Toyota isn't too miffed.
The Action in the background:
Not bad, to be able to see the race all the time, but during a break where we are hearing the ad, but on a few occassions, it was maddening, to watch Jr pull down to the inside and fall off the pace, or to watch Jamie McMurray to pull down to the inside and make an unscheduled pit stop, and not know why until the ad words were over.
The running order off to the side:
It was great to see the running order scroll by and not have it obscure part of the racing action.
The picture format:
It worked for me.
Overall, it was good to see the whole race most of the time, and on occassion, a little maddening to see something happen and not know why, but we got a lot more racing coverage than normal, and that, I apprecaited.
On a scale of 1 to 5, I give it a 4.
Tuesday, July 3, 2007
TNT and the Daytona Telecast
During the TNT presentation of the Daytona Cup race, the Pepsi 400 (Did you hear that Pepsi is going away and Coke is taking over?), TNT will be unveiling its "wide-open" coverage, using a concept that mixes live racing action throughout the entire telecast while also appeasing advertisers without traditional full-screen commercials.
In other words, we get to see the race, no interruptions, but sometimes, we might have to tolerate a smaller screen while our favored advertisers get some screen time!
Ads, or as TNT calls it, "sponsor interaction with the show" means technologically as a broadcaster and for the fans is we get more racing action. They say if it's a successful endeavor we can see this every race they cover next year.
Instead of having graphics running at the top of the screen and then also at the bottom, TNT will only have a graphics area in the bottom quarter of the screen. It will not superimpose most of the graphics over the live action. Instead, that graphic area will feature the logo of a company sponsoring that portion of the telecast with the current running order streaming across the top part of the graphic area. (Hmm, sounds like we're going to be getting a 50%-er!!)
TNT will put a breakout box at times on the lower right corner of the screen, using it for interviews as well as commercials. When the breakout box isn't being used, other stats will be shown in the graphic area.
We can only hope this will work out well. This is going to be like the Indy 500 coverage, or at least, that's what sparked this idea into fruition, as far as this reporter can tell.
www.scenedaily.com
In other words, we get to see the race, no interruptions, but sometimes, we might have to tolerate a smaller screen while our favored advertisers get some screen time!
Ads, or as TNT calls it, "sponsor interaction with the show" means technologically as a broadcaster and for the fans is we get more racing action. They say if it's a successful endeavor we can see this every race they cover next year.
Instead of having graphics running at the top of the screen and then also at the bottom, TNT will only have a graphics area in the bottom quarter of the screen. It will not superimpose most of the graphics over the live action. Instead, that graphic area will feature the logo of a company sponsoring that portion of the telecast with the current running order streaming across the top part of the graphic area. (Hmm, sounds like we're going to be getting a 50%-er!!)
TNT will put a breakout box at times on the lower right corner of the screen, using it for interviews as well as commercials. When the breakout box isn't being used, other stats will be shown in the graphic area.
We can only hope this will work out well. This is going to be like the Indy 500 coverage, or at least, that's what sparked this idea into fruition, as far as this reporter can tell.
www.scenedaily.com
Friday, June 29, 2007
Petty's Foul Mouth
Remember the lameness of TNT when they said they did not know who said the f-bomb during the lap one incident in Sonoma when we heard K Petty drop it after getting hit?
Well, Kyle came out and said that it was indeed, himself, who uttered the words of vain!!
"I'm sorry it got as far as everyone's living room. (Yea Kyle, don't worry, it was the tape replay guy who didn't sensor it!) But when an incident happens that early in the race and it's unexpected, what I said pretty much described it."
This was in the middle of this article: USAToday
Well, Kyle came out and said that it was indeed, himself, who uttered the words of vain!!
"I'm sorry it got as far as everyone's living room. (Yea Kyle, don't worry, it was the tape replay guy who didn't sensor it!) But when an incident happens that early in the race and it's unexpected, what I said pretty much described it."
This was in the middle of this article: USAToday
Tuesday, June 26, 2007
Jeff Gordon Documentary
A documentary-style feature on the driver is set to debut on TNT and then be available as a DVD.
The program, "24 x 24: Wide Open with Jeff Gordon," will debut on TNT July 7 with an extended version DVD set to be released July 10.
The documentary explores the life of Gordon, both on and off the track. It includes interviews with motorsports and entertainment personalities as well as Gordon's family and friends. Gordon allowed cameras to follow him for 24 hours to film the project.
Scenedaily
The program, "24 x 24: Wide Open with Jeff Gordon," will debut on TNT July 7 with an extended version DVD set to be released July 10.
The documentary explores the life of Gordon, both on and off the track. It includes interviews with motorsports and entertainment personalities as well as Gordon's family and friends. Gordon allowed cameras to follow him for 24 hours to film the project.
Scenedaily
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