Did You Like TNT's "Wide Open Coverage"?

Well, if you liked the July 7 weekend coverage with TNT's commercials in tiny boxes while we still get to watch the race, then you are in luck.

Turner Sports and TNT are going with that format again next year as Sprint will definitely return for next year’s July 5 telecast and they are talking to other marketers like Auto Zone, DirecTV, Ford, Goodyear, Miller Brewing Co., Principal Financial Group, Subway and Toyota.

With Coca-Cola replacing Pepsi as the sponsor for next year’s race, it will be known as the Coke 400. Turner is also talking with Coke about becoming a TV sponsor of the race and buying branded spots in the telecast.

For more details, check out mediaweek.com