According to ESPN site write Marty Smith, and his sources, Dale Earnhardt Jr. on Friday will announce a personal services agreement with clothing manufacturer adidas.
The sources said adidas will manufacture Earnhardt's fire retardant driving suits and shoes, and the Nextel Cup star will be involved in promoting specific consumer apparel.
This is the 2nd big endorsement, as Sony was the first.
No word on his primary car sponsor yet.. but we're waiting, patiently.. right?
sports.espn.go.com
Showing posts with label New Personal Endorsement. Show all posts
Showing posts with label New Personal Endorsement. Show all posts
Thursday, July 5, 2007
Thursday, June 21, 2007
Dale Earnhardt Jr and Sony
Dale Jr has struck up another professional relationship, as the contracts keep coming for the star of the NASCAR corp of drivers.
Sony will announce Thursday that NASCAR's most popular driver has signed a personal endorsement contract with the high-end consumer electronics company. As i noted in an earlier entry, Adidas is set to announce another deal with Earnhardt next month.
Thayer Lavielle, the vice president of marketing and brand development at Earnhardt's JR Motorsports, said the new business partners are a reflection of an older, wiser Earnhardt.
"I don't think we're trying to reposition him; I think we're evolving with him," Lavielle said. "He has grown a lot as a person since his rookie season, and as he matures, we have to grow his brand with companies that are authentic to who he is."
See the article in it's entirety at:
http://www.usatoday.com/sports/motor/nascar/2007-06-20-earnhardt-sony_N.htm
Sony will announce Thursday that NASCAR's most popular driver has signed a personal endorsement contract with the high-end consumer electronics company. As i noted in an earlier entry, Adidas is set to announce another deal with Earnhardt next month.
Thayer Lavielle, the vice president of marketing and brand development at Earnhardt's JR Motorsports, said the new business partners are a reflection of an older, wiser Earnhardt.
"I don't think we're trying to reposition him; I think we're evolving with him," Lavielle said. "He has grown a lot as a person since his rookie season, and as he matures, we have to grow his brand with companies that are authentic to who he is."
See the article in it's entirety at:
http://www.usatoday.com/sports/motor/nascar/2007-06-20-earnhardt-sony_N.htm
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