So What's on the Table for DEI now?

With Dale Jr leaving DEI, what exactly will DEI do?

The other sponsors for Truex and Menard, besides Budweiser all have appearance clauses that include Jr. Was he the bait and draw for them coming on board those cars? Where does DEI look for name recognition to bring or retain sponsors? As one reporter coined Teresa’s company in the press conference today, TEI. (Ouch)

Will Teresa have to start playing the politics game in the garage and with sponsors? Again, as another reporter put it while asking Jr. a question, “We don’t talk to Teresa, so……”.

It seems that the company has been taken from the path Dale Sr. had it on, and has been pushed into directions that obviously, by the actions of Dale Jr. and his Sister, aren’t conducive to success to Dale Jr. as a driver. That says a lot, and Budweiser following the NASCAR icon says a lot too.

As Darrell Waltrip put it, they are going to have to rebuild from scratch. Can they do that, and do it well? It's been noted that DEI is on track to expand to a four car operation, and their willingness to change manufacturers. Does this foretell their joining RYR? Ford could use the #'s out on the track, though I'm not sure it will help the results much, right off the bat.

From what this meager reporter can see is that Teresa only has herself to thank for this predicament, as even Jr. said that his father had huge plans for him in regards to DEI, and unfortunately, Dale Sr. did not have a sufficiently well constructed Will 7 testament to protect his plans. He was a handshake kind of guy. (You should have seen his contracts with Richard Childress. One pagers and less, if what I’ve seen in the past is accurate.)

Well, Jr. did note that once he makes this decision, it is his last. He will not be changing his mind. That’s a very strong statement, and hence, I think he knows exactly where he’s headed, being that he told us in his press conference today that his manufacturer based fans do not need to worry about him changing car labels. And once DEI becomes an undervalued race team, Jr. can come in and buy it right back, barring any success Teresa and Siegel may have in their efforts to get on track.

Again, Happy Mothers Day Teresa & I truly wish them luck because no matter who it is, it's unfortunate to see teams flounder and weaken the challenge mix out on the track.

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Bruce Simmons