Even though he's not achieved a victory on the track in a while, Dale Earnhardt Jr. is holding his own in the 2012 standings, holding at 3rd, only 14 points out of first. But he has no wins this year and it's been a while! Yet by the shear momentum of his popularity, he continues to be the golden child, so to speak of NASCAR merchandise. And to be honest, when he does get his next win, fans will be feeling pretty vindicated.
But no matter what, Dale Earnhardt Jr., being the most popular driver of NASCAR, again, led the diecast sales of 2011. A while back Lionel sent out a list of top selling diecasts.
Now true, Dale Jr. is not the No. 1 selling single diecast, but if you look at 4th, 7th, & 9th... well, you'll see:
Lionel's top-10 diecasts for 2011, measured by sales:
1. Jeff Gordon No. 24 AARP/Drive to End Hunger Chevrolet
2. Kevin Harvick No. 29 Budweiser Chevrolet
3. Trevor Bayne No. 21 Motorcraft Daytona Win Ford
4. Dale Earnhardt Jr. No. 88 Amp Energy Chevrolet
5. Tony Stewart No. 14 Mobil 1 Chevrolet
6. Dale Earnhardt No. 96 Cardinal Tractor Ford
7. Dale Earnhardt Jr. No. 88 National Guard Heritage Chevrolet
8. Tony Stewart No. 14 Office Depot Chevrolet
9. Dale Earnhardt Jr. No. 88 Dale Jr. Foundation/Vh1 Save the Music Chevrolet
10. Kevin Harvick No. 29 Budweiser Military Tribute Chevrolet
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