RCCA Disappoints With Their Breast Cancer Awareness Diecasts

The other night I was looking through one of my latest catalogs from RCCA, the premium provider of NASCAR (and other racing) diecasts and took note of a particular section of the catalog.

You see, October is breast cancer awareness month.  In case you had not noticed, the pace car last weekend at Atlanta was PINK!  And throughout the month, you'll be spotting cars with pink highlights, if not completely pink, in and of itself.

This is the annual drive to make people aware of breast (and any other kind of) cancer that's out there.

One in eight women find themselves diagnosed with breast cancer, and it's a scary situation to find yourself and your loved in, if it ever happens to you.  (To be honest, 1 in 8 is a scary high number.  Go ahead, real quick, think about or look around and count the women in your vicinity...  see what I mean?)

Oh, and if you're a man, don't think you're immune either.

Though the number seems miniscule, or that it helps you think it "won't happen to me," think again, as every 1 in 10,000 men are diagnosed with breast cancer and a man dies every day from it.

Cancer is cancer, and it's a frightening, ugly experience to have to deal with.  It impacts 1 in 3 people.

But people can do many things to help the fight against breast cancer.

Donating to a charity of your choice that fights the good fight is noble.  And don't by shy.  Even a mere $1 can help.  (My premise behind that theory is if everyone watching a NASCAR race would chip in JUST ONE DOLLAR, and say 4million viewers are watching any one particular race, then we, as a whole, can make one hell of a contribution.)

Oh, but wait, so what about RCCA you ask?

I had come across their pink diecast pages in one of their latest catalogs and to be honest, though I'm on a budget, I was preparing to drop a pretty penny on one of their awareness diecasts.

But when I started looking around, I did not see anywhere, where RCCA would donate 'x' dollars from each purchase to the fight.  This is only an awareness campaign for selling pink NASCAR diecasts.  (Unless I totally missed the declaration itself, that is.)

For me, if I'm going to support it and buy stuff, I will only buy from a reputable source (RCCA is very reputable), but also, only from a source who will contribute part of my purchase price to the fight.

Or what the hell, just dig up some sites that deal directly with contributing and go from there.

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National Breast Cancer Foundation
National Breast Cancer Awareness Month
Healthline Breast Cancer Anatomy
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So my only disappointment is the lack of contributions to the cause.  Last year, I took note that even though NASCAR was making you aware, they weren't doing much themselves in the contribution department.  It seemed that that premise lay solely on the drivers and teams shoulders.

But that's just me.

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There's more on breast cancer at my parent site, if you're interested.

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Dale Earnhardt Jr Lead (Sort of) The 2011 Diecast Sale Momentum... Again

Even though he's not achieved a victory on the track in a while, Dale Earnhardt Jr. is holding his own in the 2012 standings, holding at 3rd, only 14 points out of first.  But he has no wins this year and it's been a while!  Yet by the shear momentum of his popularity, he continues to be the golden child, so to speak of NASCAR merchandise.  And to be honest, when he does get his next win, fans will be feeling pretty vindicated.

But no matter what, Dale Earnhardt Jr., being the most popular driver of NASCAR, again, led the diecast sales of 2011.  A while back Lionel sent out a list of top selling diecasts.

Now true, Dale Jr. is not the No. 1 selling single diecast, but if you look at 4th, 7th, & 9th...  well, you'll see:

Lionel's top-10 diecasts for 2011, measured by sales:
1. Jeff Gordon No. 24 AARP/Drive to End Hunger Chevrolet
2. Kevin Harvick No. 29 Budweiser Chevrolet
3. Trevor Bayne No. 21 Motorcraft Daytona Win Ford
4. Dale Earnhardt Jr. No. 88 Amp Energy Chevrolet
5. Tony Stewart No. 14 Mobil 1 Chevrolet
6. Dale Earnhardt No. 96 Cardinal Tractor Ford
7. Dale Earnhardt Jr. No. 88 National Guard Heritage Chevrolet
8. Tony Stewart No. 14 Office Depot Chevrolet
9. Dale Earnhardt Jr. No. 88 Dale Jr. Foundation/Vh1 Save the Music Chevrolet
10. Kevin Harvick No. 29 Budweiser Military Tribute Chevrolet

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Another Diecast Twist of History

RCCA Elite, a membership only organization for specially detailed diecasts has done it again.

A few months back, they distributed a COT of the famed black No 3 Chevy of Dale Earnhardt Sr., and I wasn't to impressed that they've gone to those lengths to market something that never existed.

I guess they either made enough off that venture, or are stepping out into the Fringe of sale again by now distributing a celebratory 200th win COT diecast for the King, Richard Petty.

Wow, somehow I missed the COT look in all the archival footage of Richard Petty winning his 200th race.

Personally, this betrays the historical fact of the issue be redistributing a COT of a yesteryear scheme and I won't take any part in it... unless someone buys one for me.

The other angle I have to look at is that the shops, DEI, PE, had to put there stamp of approvals on these items, so they're as much to blame on the profit wagon as anyone.

I'd say don't buy something that didn't exist, but then again I've got over 1,000 diecasts so who the heck am I to spout such "wisdom"?