NASCAR Negotiates Digital Rights Back from Turner

In case you had not heard the news, NASCAR snagged back control (actually, finally obtained) control over it's own digital content starting in 2013.


This means they would now have control over their own content of their digital realm of NASCAR news and such, aka, NASCAR.com and other such goodies.


What NASCAR did was restructure their agreement with Turner Sports that will now see them having a working relationship through to the end of 2016, where Turner will still oversee advertising sales and sponsorships across all of NASCAR's digital media.


The good news is that this means that we could be in for a treat.  I'd bet bottom dollar we'll see the site revamped while we may also start seeing (well, hearing) more streaming content from NASCAR's SiriusXM content station.



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Under the new partnership, NASCAR will assume operational control in 2013 of all of its interactive, digital and social media rights including technical operations and infrastructure of all NASCAR digital platforms. Turner will continue to represent sponsorships and advertising for all NASCAR digital platforms, with the unique users from the NASCAR digital properties continuing to roll up to the Turner digital portfolio. 

NASCAR’s comprehensive digital and social media portfolio includes NASCAR.COM, the official online destination of NASCAR which provides racing enthusiasts with an all-inclusive offering of engaging content including fantasy games, video highlights, social elements and in-depth editorial content. NASCAR.COM, and the sport’s other digital and social media platforms, have been managed by Turner Sports since 2001.

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[NASCAR Press Release]