Dale Jr and GoDaddy Sponsor

GoDaddy.com is announcing their debut into NASCAR - joining Hendrick Motorsports in a sponsorship deal. Go Daddy's first NASCAR sponsorship teams NASCAR's most popular driver, Dale Earnhardt, Jr., with the sport's number one racing team and the world's largest domain name registrar.

Go Daddy's No. 5 Earnhardt Jr.-designed race car was unveiled online, at noon (Eastern time) Tuesday. The distinct design of the car can be seen at GoDaddy.

The sponsorship deal makes Go Daddy the primary sponsor for the No. 5 NASCAR Nationwide Series Chevrolets for six events in 2008 featuring Earnhardt Jr., along with Mark Martin and Ron Fellows. Go Daddy will also serve as an associate-level partner for the No. 5 cars all season.

(Now there goes another potent sponsorship pairing!)

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Nationwide squeezes out Geico

The Geicko Gecko has to move on to greener pastures.

GEICO will have a two-year "sunset" period to transition out as a team sponsor after Nationwide signed on to replace Busch as the title sponsor of NASCAR's No. 2 series.

Nationwide also will replace Allstate as the official auto, home and life insurance carrier of NASCAR.

Nationwide's bank/mortgage division is not part of the sponsorship platform.

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