Thursday, October 4, 2007

Nationwide squeezes out Geico

The Geicko Gecko has to move on to greener pastures.

GEICO will have a two-year "sunset" period to transition out as a team sponsor after Nationwide signed on to replace Busch as the title sponsor of NASCAR's No. 2 series.

Nationwide also will replace Allstate as the official auto, home and life insurance carrier of NASCAR.

Nationwide's bank/mortgage division is not part of the sponsorship platform.

SceneDaily

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