With all the exclusivity for sponsors that we are seeing, bewteen NASCAR and some companies could get out of hand as NASCAR looks to increase it's own purse strings while having the exclusive contracts limits the sponsors that can come on board.
Exclusivity helps the sponsors who pay money, IE: NEXTEL paid $700 million for it's 10 year stretch, so they sure can expect no competition in it's own race series BUT in the long run, how long can this go on before it starts to hurt the individual teams scrambling to get a sponsor?
What happens to Jeff Burton's team if AT&T can't advertise on his hood? Or Robby Gordon when... oh never mind, it's Robby Gordon. But do see that? It doesn't matter who it is because there are people out there that do like Robby and want to see him in the field, not doing spot interviews explaining why he's not on the track.
This is becoming a pricey sport, and if NACAR is not careful, the exclusivity is going to start hurting the teams trying to survive financially in this industry & hurting the teams, hurts us, the fans.
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