Breast Cancser Awareness: The Pink In NASCAR At Kansas

October is breast cancer awareness month. 1 in 8 women are attacked by this bullshit disease.  Guys, almost two thousand men each year get diagnosed and almost four hundred deaths each year in men, can be attributed to breast cancer.  Do don't turn away from this issue.  It impacts everyone.

{Please note all links in the article point to NBaP's parent website with information on each issue highlighted.  There's more in-depth coverage on the subject of breast cancer at brusimm.com. You can get to where you need to get to from there.}

Even though 1 in 8 doesn't sound like a big number, stop and look around your surroundings right now.  If you see at least 8 women, more then likely 1 of them is dealing with this setback.  If you think about the 8 women in front of you, think about their families and how exponentially that number of women grows.  If no one right in front of you is impacted by breast cancer, someone in their life is.  It's an insidious beast and you don't know how many people around you it impacts until you find yourself and your family in the middle of the battle.  And when you mention it, victims come out of the woodwork you'd never expect.

But despite the glaring numbers, there are a lot of ways to help contribute.

How?

Yoplait Yogurt has a cool program where you can submit codes from certain lids and they'll make contributions.

5-hour Energy sells PINK lemonade flavored products, and proceeds go to the fight against breast cancer.  All you have to do is buy their product and they will contribute a set amount per bottle sold.  They had contributed almost $400k when they first offered the product.  Then they pulled the product but fans spoke up and they brought it and the program back permanently.

Or by just clicking on a link, you make a free mammogram available to a lucky soul who can't afford them.

RCCA Disappoints With Their Breast Cancer Awareness Diecasts

The other night I was looking through one of my latest catalogs from RCCA, the premium provider of NASCAR (and other racing) diecasts and took note of a particular section of the catalog.

You see, October is breast cancer awareness month.  In case you had not noticed, the pace car last weekend at Atlanta was PINK!  And throughout the month, you'll be spotting cars with pink highlights, if not completely pink, in and of itself.

This is the annual drive to make people aware of breast (and any other kind of) cancer that's out there.

One in eight women find themselves diagnosed with breast cancer, and it's a scary situation to find yourself and your loved in, if it ever happens to you.  (To be honest, 1 in 8 is a scary high number.  Go ahead, real quick, think about or look around and count the women in your vicinity...  see what I mean?)

Oh, and if you're a man, don't think you're immune either.

Though the number seems miniscule, or that it helps you think it "won't happen to me," think again, as every 1 in 10,000 men are diagnosed with breast cancer and a man dies every day from it.

Cancer is cancer, and it's a frightening, ugly experience to have to deal with.  It impacts 1 in 3 people.

But people can do many things to help the fight against breast cancer.

Donating to a charity of your choice that fights the good fight is noble.  And don't by shy.  Even a mere $1 can help.  (My premise behind that theory is if everyone watching a NASCAR race would chip in JUST ONE DOLLAR, and say 4million viewers are watching any one particular race, then we, as a whole, can make one hell of a contribution.)

Oh, but wait, so what about RCCA you ask?

I had come across their pink diecast pages in one of their latest catalogs and to be honest, though I'm on a budget, I was preparing to drop a pretty penny on one of their awareness diecasts.

But when I started looking around, I did not see anywhere, where RCCA would donate 'x' dollars from each purchase to the fight.  This is only an awareness campaign for selling pink NASCAR diecasts.  (Unless I totally missed the declaration itself, that is.)

For me, if I'm going to support it and buy stuff, I will only buy from a reputable source (RCCA is very reputable), but also, only from a source who will contribute part of my purchase price to the fight.

Or what the hell, just dig up some sites that deal directly with contributing and go from there.

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National Breast Cancer Foundation
National Breast Cancer Awareness Month
Healthline Breast Cancer Anatomy
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So my only disappointment is the lack of contributions to the cause.  Last year, I took note that even though NASCAR was making you aware, they weren't doing much themselves in the contribution department.  It seemed that that premise lay solely on the drivers and teams shoulders.

But that's just me.

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There's more on breast cancer at my parent site, if you're interested.

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5-Hour Energy Donates To The Fight Against Breast Cancer In NASCAR

 -From October 1st and running through to December 31st 2012, if you buy a bottle of the new 5-Hour Energy Lemonade PINK LEMONADE flavor, & Living Essentials, LLC (The distributor of 5-Hour Energy) will donate 5 cents from each bottle sale, to the Avon Foundation for Women Breast Cancer Crusade.

Living Essentials, LLC is already committing a $75,000 minimum donation, but hey, if NASCAR fans can help, lets dig in to help fight the fight against breast cancer, or any cancer for that matter.

There are 9 million bottles of 5-Hour Energy sold each week.  Being that NASCAR fans are dedicated to the sport's sponsors, and accounted for 20% of that number with Pink Lemonade sales, that adds up to $90,000 a week of donations.

If NASCAR fans stepped up for the next 10 weeks, we can get Living Essentials donation up to $900,000 to the fight.

And we all know that 5-Hour Energy sponsors Clint Bowyer under the Michael Waltrip Racing (MWR) banner.  And Clint's car will be pink at 4 races to highlight breast cancer awareness month of October.

    October 7: Talladega, Good Sam Roadside Assistance 500
    October 13: Charlotte, Bank of America 500
    October 21: Kansas, Hollywood Casino 400, Clint Bowyer's home track
    October 28: Martinsville, Tums Fast Relief 500

On top of any effort fans will make, MWR is going to be donating a portion of their proceeds from all trackside Clint Bowyer pink merchandise sales to the Avon Foundation for Women Breast Cancer Crusade.

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BTW

I have given 5-Hour Energy a try and it did not jack me up like I had feared it would.  In fact, it actually made me feel awake or alert without the jazzed up side affects.

Considering I'm a light-weight and some additives can jack me up pretty bad, I was pleased to see that 5-Hour Energy did not.

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If you can, give the 5-Hour Energy Pink Lemonade a try.  If if doesn't disagree with you, maybe a bottle a week?  It's for a good cause.

But if not, that's OK too.

Breast cancer hits 1 in 8 women.  Cancer hits 1 in 3 people.  Something to think about, because if you haven't been impacted by it, I bet someone close to you has been.

5hourenergy

Related Post:  Check Out All The Pink on the NASCAR Broadcasts

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Check Out The Pink On-Track & In The Broadcast (Breast Cancer Awareness)

I like seeing the pink out there on the track.  Whether it be on a car as a highlight tone, the primary color of the car or a driver/crew member wearing something pink, it's a reminder that October is Breast Cancer Awareness month.  I like the awareness it brings, even if it's just a moment that makes anyone think about it.

1 in 8 women will have to deal with breast cancer in one way or another.  If you do the math, it's a huge number of women.  If you look around, you'd be surprised.  No one talks about it, but when you or a family member is in the middle of the battle, and you talk to people in your life... well, it's amazing how many people I chatted with either had themselves, an immediate family member or a close friend who had to battle the darkness of breast cancer.

Over on my primary website where I often chat about breast cancer, there's this pitch I spout on about, that, well, you're about to hear yourself.  It's what I call the Power of One.

One of my wishes is that everyone who is watching a show sees the pink, that they step up, find a place to contribute and donate a $ingle Dollar.

I say that because if there's around 3, 4 or 5 million folks watching the race, well, that would be very cool to raise that kind of money, just like that.  All off of one dollar contributions, or as I like to say it, The Power of One!

If you or no one in your family hasn't experienced the trauma I get the lack of interest.  I was there.  I get it.  It's not directly impacting you.  But if you do go through the sudden rush of this horrible experience where on one day, your family gets that call from the doctor and by the end of the week, having had to make some tough decisions and be in surgery the following week, then you get it.  And it will never let you go either.

Here are a few suggested sources for donations, but to be honest, which ever works best for you.  That's because it's all the same goal, no matter where you send your helping dollar!

Regardless, THANK YOU for the consideration of this matter.

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National Breast Cancer Foundation
National Breast Cancer Awareness Month
Healthline Breast Cancer Anatomy
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Reed Sorenson to Raise Awareness for Breast Cancer

Target and Chip Ganassi Racing with Felix Sabates (CGRFS) announced today that the No. 41 Target Dodge will feature a pink paint scheme for the next two NEXTEL Cup Series events to raise awareness for Breast Cancer.

Reed Sorenson will be running a pink No. 41 Dodge in this weekend’s 500-mile race at Martinsville Speedway and at his hometown track - Atlanta Motor Speedway on Oct. 28.

Additionally, Target and CGRFS also announced Sorenson’s teammate David Stremme will be driving a Target House Dodge at Martinsville, highlighting Team Target’s commitment to cause-related programs.

Sorenson has created a donation pledge for the Atlanta race, which Target will match, that consists of a number of levels, with the top amount (including the match) being $36,400. Sorenson will donate $10,000 for a win, $5,000 for a top-five finish, $1,000 for a top-10 finish, $4,100 for a pole and $12.62 for each lap completed, totaling $4,100 if he completes all of the scheduled 325 laps that will make up the Pep Boys Auto 500. He will also auction his autographed custom race helmet and firesuit with proceeds from the pledge and auction benefiting The Breast Cancer Research Foundation (BCRF) and Project Pink House.

Individuals that want to bid for either Sorenson’s helmet or firesuit from the “Pink Car” races can visit www.reedsorenson.com. The auction will begin on Monday, Oct. 22. Artwork for both the Pink Car and Target House car are available upon request.

chipganassiracing.com