Target and Chip Ganassi Racing with Felix Sabates (CGRFS) announced today that the No. 41 Target Dodge will feature a pink paint scheme for the next two NEXTEL Cup Series events to raise awareness for Breast Cancer.
Reed Sorenson will be running a pink No. 41 Dodge in this weekend’s 500-mile race at Martinsville Speedway and at his hometown track - Atlanta Motor Speedway on Oct. 28.
Additionally, Target and CGRFS also announced Sorenson’s teammate David Stremme will be driving a Target House Dodge at Martinsville, highlighting Team Target’s commitment to cause-related programs.
Sorenson has created a donation pledge for the Atlanta race, which Target will match, that consists of a number of levels, with the top amount (including the match) being $36,400. Sorenson will donate $10,000 for a win, $5,000 for a top-five finish, $1,000 for a top-10 finish, $4,100 for a pole and $12.62 for each lap completed, totaling $4,100 if he completes all of the scheduled 325 laps that will make up the Pep Boys Auto 500. He will also auction his autographed custom race helmet and firesuit with proceeds from the pledge and auction benefiting The Breast Cancer Research Foundation (BCRF) and Project Pink House.
Individuals that want to bid for either Sorenson’s helmet or firesuit from the “Pink Car” races can visit www.reedsorenson.com. The auction will begin on Monday, Oct. 22. Artwork for both the Pink Car and Target House car are available upon request.
chipganassiracing.com
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