Mars U.S. on Wednesday announced a three-year partnership with M&M's Brand Chocolate Candies as sponsor of the No. 18 Joe Gibbs Racing team and driver Kyle Busch in the Sprint Cup Series, beginning in 2008.
During the 2008 season, Mars U.S. brands will serve as the primary sponsor of the No. 18 car for 30 races. Mars will feature the M&M's colors beginning with the 50th running of the Daytona 500 on Feb. 17. Snickers and Pedigree also will serve as primary sponsors for several races. Additionally, Combos, Twix, Skittles, Starburst and Milky Way brands will provide support as associate sponsors.
See other details at FoxSports
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