The future licensing rights to Dale Earnhardt Jr. will be negotiated by Earnhardt’s own company, JR Motorsports, not Hendrick Motorsports, for whom he’ll drive next season. It’s yet another indication of the way the popular driver is maintaining control of his name and brand, as his father had more than likely taught him.
Earnhardt will be the only NASCAR driver whose personal company controls the licensing of his team’s merchandise and apparel. And that's how you keep control of your own destiny, as I'm sure he's learned from being at DEI.
Read the rest of the interesting facts and numbers at SportsBusinessJournal
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