Thursday, July 26, 2007

Does DEI now become a Museum?

by Bruce Simmons

I jokingly stipulated in a previous post that with Dale Earnhardt Jr. gone, DEI would become a museum.

It was a sound bite that Jeff Gordon had tossed out in an interview and I conjectured on it a bit. Now, with DEI and Ginn Racing merging, and DEI looking to move their operation into Ginn's existing, (and apparently superior?) shop, (As I heard on Sirius Radio this morning) what becomes of the original DEI shop that Dale Earnhardt Sr. worked so hard to build?

Snippets and quotes:
"There are three huge benefits to us - the real estate, Mark Martin and an ability to work with Bobby Ginn on strategic development projects that Teresa has been planning for years," Max Siegel said.

DEI's teams will continue to operate in the DEI shop as well as the nearly 180,000-square-foot facility that houses Ginn's teams. The buildings are less than five miles apart in Mooresville, N.C.

As David Poole of Thatsracin.com observes, "If the “new” Dale Earnhardt Inc. moves most of its Cup operations to the former Ginn Racing shop, could what’s now the DEI headquarters become a sort of interactive Dale Earnhardt museum/attraction? If so, I’ve got the absolutely perfect name – “3 Flags Over Mooresville.” "

http://www.thatsracin.com/247/story/5626.html

What do I always say? Time will be the telling ingredient here.

No comments:

Post a Comment

Sorry, but I need to moderate to keep my spammer fans out of the comment zone....