5-Hour Energy Loved Clint Bowyer's Dash for Gordon

Sponsors love exposure.  And 5-hour Energy got a ton of it last November at Phoenix, when Clint Bowyer got ticked and mustered up a 1k dash of frustration, looking for Jeff Gordon.

And his sponsor, plastered all over the front and back of the uniform, loved it.  So many folks took to the video channels and over-layed the telecast "run for the Gordon" with the 5-Hour Energy theme, and the sponsor themselves, said,

["It was the best commercial for us I've ever seen," Rise Meguiar, 5-Hour Energy vice president of sales, said with a laugh. "The company loved it. We played it over and over and over again. We even put it on our website. There were some YouTube things that fans did with it, too. We just loved it."]

Saddled in between serious sponsors, the team behind the energy drink says they feel vindicated to be there, amongst some of the biggest power-house marketers in the market.

And NASCAR fans are some of the more loyal sports fans out there.

And what 5-Hour gets out of their NASCAR relationship, over say, the NFL, reports Marty Smith of ESPN, is that they get "...direct marketing to consumers, and for retailers."

If you're curious, the rest of Smith's article is pretty informative when it comes to the marketing angle of the sport.  But it was also a tickle to be reminded of that momentous dash by Clint...