via press release:
NASCAR, Sprint Invite Fans To Design The Sprint Unlimited
For First Time, Fans To Vote On Competition Aspects Of The Sprint Unlimited At Daytona
DAYTONA BEACH, Fla. (January 21, 2013) – NASCAR and Sprint confirmed today that fans will have a direct impact on several competition elements of the newly titled The Sprint Unlimited At Daytona, the 75-lap non-points race that opens the NASCAR Sprint Cup Series season.
Fans will play an integral part in how the fan-favorite race unfolds on Saturday, February 16 (8 p.m. ET, FOX, FOX Deportes, Motor Racing Network Radio and SiriusXM Satellite Radio) at Daytona International Speedway. By casting their vote, fans are invited to design several competition aspects of the preseason event, including…
- The number of laps in each segment
- The type of pit stop a team makes after the first segment
- How many cars will be eliminated after the second segment
Votes can be cast on NASCAR's new official mobile app – NASCAR Mobile '13 – or at NASCAR.com/SprintUnlimited. All votes made through the NASCAR Mobile '13 app will count twice.
"We are excited to provide our fan base this first-of-its-kind opportunity to directly be involved in determining the race's format and in-race decisions," said Robin Pemberton, NASCAR vice president of competition. "By allowing our fans this type of interaction, it is our hope that more fans will be tuned in to the event than ever before."
The voting window for the race format will close on Wednesday, February 13 at 11:59 p.m. ET. The voting windows for the pit stop and elimination will close at various times throughout the race broadcast. Vote results will be relayed to teams during each segment and announced live on the FOX race broadcast.
"Giving fans such a strong voice in the design of the race is a fitting way to launch our 10th season in the sport," said Steve Gaffney, Sprint vice president of corporate marketing. "We are giving them the ultimate access to the sport, the decision-making power to sculpt the type of race they want to see. With today's technology, they can make these decisions in real time as the race is happening."
"Sprint has been a great partner for the sport and I applaud them for developing new and innovative ways to give the race fans an unprecedented role in The Sprint Unlimited," said Joie Chitwood III, Daytona International Speedway president. "We have some of the most passionate and knowledgeable fans in sports and I'm looking forward to seeing the choices they make and how it will impact this exciting star-studded event."
Fan voting categories, include:
· Length of each of the three race segments:
o Choice A: 40 laps, 20 laps, 15 laps
o Choice B: 35 laps, 30 laps, 10 laps
o Choice C: 30 laps, 25 laps, 20 laps
v Race format voting ends at 11:59 p.m. EST on Wednesday, February 13.
· Team pit stop after the first segment:
o Choice A: No pit stop
o Choice B: Two (2) tire change
o Choice C: Four (4) tire change
v Pit stop voting concludes at the green flag of the first segment.
· How many cars will be eliminated after the second segment:
o Choice A: None (0)
o Choice B: Two (2) cars eliminated
o Choice C: Four (4) cars eliminated
o Choice D: Six (6) cars eliminated
v Elimination voting concludes at the green flag of the first segment.
Fans are encouraged to follow @NASCAR and @MissSprintCup on Twitter to engage in the #SprintUnlimited conversation throughout the voting window.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 175 countries and in 25 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED, Motor Racing Network, Performance Racing Network and Sirius XM Radio. NASCAR fans are among the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as three international series. Also part of NASCAR is GRAND-AM Road Racing and the American Le Mans Series, known for competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada, Mexico and Europe. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race will be The Sprint Unlimited at Daytona on Feb. 16 on FOX. For more information and a complete schedule, visit www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on Twitter: @NASCAR.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 56 million customers at the end of the third quarter of 2012 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint No. 1 among all national carriers in customer satisfaction and most improved, across all 47 industries, during the last four years. Newsweek ranked Sprint No. 3 in both its 2011 and 2012 Green Rankings, listing it as one of the nation's greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.
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