NASCAR's New Lease on Life, On the Web That Is

2013 has rolled in and that also means that NASCAR has free reign to work it's digital content world any way it wants.  And it's foray into its new format seems pretty nice to me.

I must say that the layout, though different, is easy to digest.  Unlike out how Turner had the site laid out for NASCAR or many other sites out there, this site is not hard to read.  They took to the revamp and MADE IT EASIER TO SEE/READ.  Thank you!

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First up when I launched the site was the option across the top to select a race series.  Below that are headers for News, Drivers, Schedule, Standings, Stats and the Fan Center.  Then there's the first banner/splash screen that rotates through a few headlines they want you to maybe check out.

Scrolling down, there's the News and Media, with a few video options and Twitter updates.

There's a Featured Content section, but nothing is there for the moment.  Below that are the standings with the top-five guys, and you can click a link to see the entire field.

Then driver profiles,  next race track, (Ah, there it is... Daytona 500, on February 24th, 2013!), then a video gallery, an "Exlpore NASCAR" section and below that, some fan polls.

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It almost seems like everything is pretty easy to get to.  And that's nice, because sometimes changes just don't fly at some sites.

Check it out and see what they have to say about it... Especially about the upcoming mobile apps...

"On the new NASCAR.com, the excitement of NASCAR will be captured through dynamic video, big, bold imagery, interactive graphics and the latest news and in-depth analysis from a choice group of NASCAR insiders and writers. Much of the content being produced by NASCAR.com's editorial team will be focused on the upcoming races, giving fans the opportunity to consume rich, comprehensive event information on a week-to-week basis.

 

"The simplified NASCAR digital platform makes for easier user navigation and maximized interaction," said Jenkins. "And most importantly, fans will have the same digital experience no matter what type of device is being used – be it a PC, a tablet or a mobile phone."

 

Across the entire digital platform, there are also plenty of options for fans to further engage in on-track action on race day. The interactive live leaderboard will provide fans with in-depth information in real-time on each driver, while the popular RaceView® and RaceBuddy™ applications will be improved for an enhanced broadcast complement on race day. Fans will also be able to engage in NASCAR FANTASY LIVE™, the official NASCAR fantasy game, which will have a brand new look and feel.

 

For fans heading to the racetrack, the new NASCAR.com will continue to serve as a great destination for in-depth information on NASCAR-sanctioned race tracks. From information on local attractions, track history, and most importantly, ordering race tickets, fans need to look no further than the digital home of NASCAR: NASCAR.com.

 

Finally, in addition to an entirely new website, NASCAR will release a pair of mobile apps before the start of the Shootout at Daytona (Feb. 16, FOX) and the Daytona 500 (Feb. 24, FOX), giving fans an unprecedented second screen experience on their tablets and mobile devices. 

 

·         NASCAR Mobile '13 – This app is highlighted with content such as latest news, race leaderboard, video, social media updates, in-car audio, live data and more.

·         NASCAR RaceView Mobile '13 – In addition to the aforementioned features, this premium app will render a virtual live race environment, giving fans the ultimate tool to follow their favorite driver in real time throughout the entire race.

 

NASCAR selected SapientNitro last summer to help design and build the platform for NASCAR's new digital experience. NASCAR has also worked very closely with technology services firm Omnigon, which has acted as an advisor throughout the build."

http://www.nascar.com/

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