Max Siegel left SONY BMG to do one thing, maybe two in DEI and neither worked out. He stayed on for some time beyond but now his usefulness to what was once DEI is done.
DEI has become the museum everyone said Teresa would make it and Dale Earnhardt Jr. is pursuing his rightful path in NASCAR where he can best be served with decent equipment, practice, etc..
Now that DEI has merged with Ganassi Racing, his time has come. (At least now the race team will have an on-track presence at the races verse when Teresa didn't seem to care enough to show up for the weekend events.... guess she doesn't work weekends.)
With that, Siegel is leaving DEI at the end of this month and headed to greener pastures but he's staying with NASCAR to manage NASCAR's Drive for Diversity program.
Siegel's aim is to make the program more credible within and out of NASCAR.
source: associated press
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