Another Sponsor Is Departing: Kodak

After a 22-year relationship with NASCAR, Eastman Kodak Co. is taking it's leave of NASCAR and increasing it's marketing presence into professional golf.   ... Golf?

Their reasoning is that they feel they have a better fit with golf while highlighting their digital brand and hope to engage more overseas customers, since 60% of their sales is overseas. 

Along with the sport, they are, of course, severing their ties with Penske Racing also.

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