Ford Cutting NASCAR Budget

Even when Ford renewed their deal with Roush Fenway Racing, they've looked at other corners to shave dollars out of their out-flow of cash.

In so sticking with Roush Fenway, they've cut their overall NASCAR marketing budget to keep things viable.

Despite the big cuts with their marketing program, they are also going to continue supporting Yates Racing and Wood Brothers Racing in the Cup series in 2009. They will also continue to lend its support to the Nationwide and Craftsman Truck series teams with contingency programs and engineering assistance.

This mix of budget decisions says a lot of what the execs at Ford think of Roush Fenway Racing versus their presence in the NASCAR realm as a whole. And I think it should be. Lots of fans don't flock to the TV to see the sport, NASCAR. They flock to the tracks and TV to watch their preferred drivers and teams.

Ford needs to keep a competitive balance in the field with the momentum that Toyota has added to the manufacturers race now that the manu race has 4 name tags in it. Ford needs to step up in the statistically ladened field of Chevys.

Good for Roush.

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