Starter, whose goal was to make its brand synonymous with NASCAR, has decided not to pursue more deals in the sport.
Starter, Nike's value brand of footwear and apparel, claims to provide 70 percent of the footwear worn by NASCAR crews, and it had pledged to strengthen its position in the sport last January when it signed a three-year contract with Joe Gibbs Racing.
But seven months into that relationship, Nike executives have decided not to continue seeking business deals in NASCAR. A Nike spokesman said Starter will fulfill the terms of its deal -- providing uniforms, footwear and apparel -- with Gibbs Racing through 2009. No financial terms were available.
Hopefully this isn't a sign of things to come or maybe they're signing on with Earnhardt Jr like other brands have been!! Who knows...
Read the whole article at nascar.com
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