Wanted - One Busch Series Sponsor

It's been noted out there that contract talks with Subway have hit some troubled time.

Are are some snips from the article

KFC, Dunkin' Donuts and Allstate, each of which had been contenders for the sponsorship earlier in the process, are among the companies NASCAR has approached in the past several weeks

NASCAR was asking $30 million a year when it began the sales process in the first quarter of the year, but that figure has dropped by nearly half. As part of the new price, NASCAR and ESPN, working jointly to sell the title sponsorship, have relaxed the required media spend on ESPN, sources say. At first, about a third of that $30 million was a required spend on ESPN's platforms.

Exclusivity emerged as a major sticking point (Ya think!?) in Subway's negotiations because of the broad quick-service restaurant category. Arby's, McDonald's, Jimmy John's and Domino's are among the team sponsors already involved in the Busch Series. (That would be a lot of lawsuits down the road.)

Check out the whole article at scenedaily.com