Saturday, June 30, 2007

The Pepsi 400 - No More?

David Poole posted this article:

Next weekend’s Nextel Cup race at Daytona may very well be the last Daytona race called the Pepsi 400.

Sports Business Daily reported Friday that Coca-Cola is close to signing a deal to give it pouring and marketing rights at Daytona. That would end an almost 50-year relationship between Pepsi and the track.

The report says Pepsi’s deals with other International Speedway Corporation tracks at Phoenix, Talladega, Watkins Glen and Darlington will be dropped as they expire over the next few years.

Boo - I'm a Pepsi guy at heart, but it is what it is, and the show and all it's underlying contracts must go on!

ThatsRacin

Here's a link to the SportsBusinessDaily site, but you have to be a registered user to see the whole deal.

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