After trying to sponsor a car in the Cup series, namely the No. 49 of BAM Racing, it didn't go so well for MS with BAM pulling out of the competition immediately afterward.
Now, Microsoft has landed themselves another hood. The hood of the No 00 Toyota Camry of Michael McDowell, and will stay on the car through the end of 2008.
Microsoft actually looked at their sponsoring of the car in a very forward looking approach. A realistic one if you ask me. If the No 00 car falls out of the top 35 in owners points (Check my latest top 35 owners rank chart here) and miss a race, Microsoft has plans in place where MWR can move the MS stickers to either of the other two cars, the No 55 or 44.
Smart thinkin' kids.
Source: Business Journal
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