Sunday, September 9, 2007

Rumors or Truth - Coors Light, beer of NASCAR?

Over on the Winston Salem site, JOURNAL NOW.com, about 2/3 down the page, are some notes about a developing story concerning Coors Light.

Coors Light may become the official beer of NASCAR.
Coors may also become the new sponsor of what is now the Busch series tour.

I have no other supporting information right now, but there it is and if we were to read between the lines, during a statement from a Coors Light rep about leaving the 40 car:

“We believe that NASCAR is a valuable property that allows us to reach our target audience,” said Bryce McTavish, vice president of sponsorship and channel marketing for Coors Brewing Company. “From a marketing perspective, one of the sport’s greatest assets is the variety of ways in which companies can be involved and we are evaluating a number of them. We enjoyed a long and successful relationship with Chip and Felix and would like to thank them for their efforts on our behalf throughout the years. We will always appreciate their contribution to our business and our success.”

Above quote from Speedway Media, and do you notice the present tense in the statements? I'll keep you apprised if I hear anything else.

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