NASCAR IMAGES Revs Up it's Business

Here are some tidbits from an article I came across:

With television ratings and attendance for races down slightly, the league is looking to NASCAR Images, the entertainment production and marketing division of the motor sports behemoth, to bridge the gaps.

NASCAR Images, the entertainment company that repurposes NASCAR content into TV, film, home video and licensed consumer products, is completing its first full season wholly owned and run by parent company NASCAR Digital Entertainment.

The compound is three times larger than the Super Bowl's broadcast setup and delivers signals for Fox, ESPN, TNT, DirecTV, Speed and Sirius. In addition, the company scouts new opportunities to create exposure for NASCAR to find more fans while keeping longtime audiences connected to the brand.

DVD successes such as "The History of NASCAR," new shows including Biography's "Driven to Win" and an Emmy and record ratings for "Dale" on CMT have all counted as coups for the organization. Heading into next season, even more race coverage is in the works.

NASCAR Digital Images was created in 1999, the year media rights were consolidated by NASCAR. At the same time, NASCAR and Fox purchased Sunbelt Video in Charlotte, N.C., and turned it into NASCAR Images to serve as a production company for additional content.

To read the rest of the pretty lengthy article, go to TVWeek. It's a pretty interesting read.