NASCAR might be better off requiring less media advertising from a potential sponsor to replace Busch for NASCAR's main support series, Anheuser-Busch Vice President Tony Ponturo said Tuesday.
Ponturo said his company has no interest in reconsidering its decision to not renew its sponsorship contract of the Busch Series - a sponsorship that has lasted 26 seasons.
"ESPN, I know, is a good partner, [and] they pay high rights fees, but you've got to make it affordable to people. They'll figure that out."
"We have a proposal sitting on their desk as we speak," Ponturo said. "So we'll see. Everything is in negotiation. It is our intent to continue. Like all deals, they see what the landscape looks like.
"It hasn't been accepted yet, but it is our intent to continue, and they have an offer in front of them."
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